HTC was once only known for the premium, super expensive smartphones but it didn’t work out so well for the company. Samsung dominated the mobile market because of its mid-range smartphones. HTC seems to have realized its mistakes, therefore it is planning to launch a number of mid-range devices this year to cover this gap. Although HTC One was a big hit, it did not generate much profits for the company. HTC’s One flagship One (M8) is now available for sale and appreciated by critics as well as customers around the globe. HTC is up to launch Desire 616 next month. HTC Desire 616 is the first ever smartphone from HTC having octa-core processor.
HTC Desire 616 is mid-range smartphone that was announced a month ago and all specifications were revealed except the price. It was expected to be sold for low price as because of the low specifications but no one expect it to be priced as low as $200. This could be a marketing policy from HTC as HTC Desire 616 has to compete with Xiaomi Redmi Note which has almost the same specifications but much higher in price. Xiaomi Redmi Note went very well in Chinese market as the number of units sold crossed 1 million in less than an hour. HTC Desire 616 uses the same MediaTek MT6592 processor as used by Xiaomi Redmi Note.
HTC has previously revealed many devices under same Desire flagship and launched HTC Desire 310 which uses the quad-core MediaTek processor. So its will be a great achievement from HTC to provide an octa-core device with such a low price. HTC has launched many mid-range smartphones before and always try to capture mid-range market as well as premium-end of market.
The design and specifications of HTC Desire 616 have been revealed a month ago and according to this HTC, Desire 616 has a large 5-inch of display screen with 720p resolutions. It has the dimensions of 142 x 71.9 x 9.1 mm and 150g of weight which is not bulky at all because of the use of plastic body instead of metal which HTC used for premium devices. It is equipped with octa-core MediaTek MT6592 processor and 1GB of RAM. It has 8MP of rear camera with LED flash which is sufficient to capture your precious moments. HTC Desire 616 will have 8GB of internal memory which is expandable by the microSD card slot. Other features include Boom Sound speakers, Wi-Fi, Bluetooth and other basic hardwares.
A smartphone with this kind of design and that much of specification and most importantly HTC logo on it could be priced for anything between $250 and $350 but is surprisingly costs only $200. Other than the price it is an average smartphone with average specifications but expected to be well accepted by market and customers because of the price factor. Chinese websites claim that HTC Desire 616 will not cost more than $210 which is approximately 1,299 CNY. HTC Desire 616 is set to launch in April and soon the actual release date will be announced.