The recent rumor about WhatsApp putting ads in status features are coming true, WhatsApp itself has confirmed. That’s right, WhatsApp will no longer be sans ads. The story that ads are coming to WhatsApp has been leaked by New Delhi based newspaper, Economic Times. It is pertinent to mention here that WhatsApp is owned by the social media giant Facebook and according to a New Delhi, India Facebook employee WhatsApp ads aim at monetization and building businesses. So it’s a two-way street that looks to potentially benefit both the company and the users.
One can post a video, gif, photo, text, link, etc. on WhatsApp as their status which stays for 24 hours and then disappears. The ad inclusion has been described as Primary monetization mode by WhatsApp. It gives opportunities to businesses to run more successfully as it expands their reach. As of now, we don’t know when ads are coming to WhatsApp but what we do know is that that’s going to happen sometime in 2019. Chris Daniels, WhatsApp vice president, confirmed previous reports that WhatsApp updates in the form of ads are coming in 2019.
A brief history of WhatsApp tells us that Facebook acquired it back in 2014 for a whopping $19 billion! Facebook is eager for its messaging service to make money, and this benefits both the makers/users. The services that ad introduction will provide to us are far too many. They include real-time customer service, information for travel itinerary, appointment updates, parcel delivery, shipping and so forth.
Such a move will lead to Facebook brand image building which has suffered a serious set back in the wake of Facebook data scandal. WhatsApp founders namely Brian Acton and Jan Koum also left the company in 2017 and 2018, respectively. Both Brian Acton and Jan Koum have clashed publicly with WhatsApp over the Cambridge Analytica Scandal in which FB leaked data of millions of its users to the former, a data mining company.